THE
WORK
Selected brand, campaign and product creative I've led over the years at two companies — Deliverect and Bayzat. Pick a chapter.
I owned the creative that took a B2B SaaS brand to market — from first pixel to pitch room.
At Deliverect — a hospitality & point-of-sale SaaS scaling globally — I led brand and creative end-to-end: the visual identity and tone of voice, campaigns across every channel, and direct partnership with regional marketing heads and global GMs.
Brand & identity
Owned the visual system, tone of voice and guidelines that kept one brand coherent across 17 markets.
Full-funnel creative
Decks, website, social, video, email and enterprise RFPs — concept through final export.
Team & partners
Led and mentored designers & writers, and directed external motion, video and photo partners.
Ashish GautamCreative that carried real weight.
Ashish GautamThe logos in the room were the biggest in quick-service.
I led creative on ads, campaigns and enterprise RFP responses for household names — work that had to look flawless sitting next to each brand's own guidelines.
Ashish GautamOne creative lead. The full funnel.
Paid & social ads
Scroll-stopping creative built to test, iterate and scale across Meta, LinkedIn & display.
Google Ads
Responsive display & performance creative aligned to intent and campaign KPIs.
Email & lifecycle
On-brand, templated email design across nurture, product and regional sends.
Decks & pitch
Narrative-driven decks that turn complex product into a story leadership can sell.
Enterprise RFPs
Design-led responses to competitive bids — structured, persuasive, unmistakably premium.
Website & video
Hero visuals, landing sections and directed motion/video that carry the brand online.
Ashish GautamCampaigns & co-brand creative.
CampaignLittle Caesars — co-brand
Paid socialPizza Hut — social creative
CampaignMulti-location
CampaignDark kitchens
BrandEnterprise creativeProduct launchQR & kiosk launchAshish GautamComplex product, clean visual stories.
ProductAnalytics dashboard
ProductCourier app UI
ProductRetail POS interface
ProductProduct hero visual
ProductDirect ordering
DataData & infographicAshish GautamWeb pages that turn interest into demos.
Ashish GautamStory-led video that sells the outcome.
Brand films & customer-success videos I directed & art-directed — click any thumbnail to watch on YouTube.
Ashish GautamOne brand voice,
spoken in every market.
I partnered with regional marketing heads and global GMs to adapt campaigns for local audiences — one coherent brand, respectful of language and culture. Localisation was designed, never copy-pasted.
- Creative partner to regional heads & global GMs
- Adapted across 6 languages with zero brand drift
- Systems that let regions self-serve on-brand in hours
Canada
USA
Mexico
UK
France
UAE
Australia
17 markets · 6 languages · 4 continents
Ashish GautamCreative in service of the business.
Regional teams waited days for localised assets, stalling launches.
Built a modular, tokenised design system + AI-assisted localisation so regions self-served on-brand in hours — 63% faster turnaround.
Enterprise RFPs read like documents, not like the brand.
Rebuilt the RFP & pitch system into a premium, narrative-led format — lifting perceived value and win-rate ~34%.
Paid creative was fatiguing and under-tested.
Introduced a test-and-iterate ad framework with rapid variant production — average click-through up ~41%.
Ashish GautamI make the whole
team faster.
I use AI daily across ideation, copy, design, image and video — with Claude, custom workflows and automations that compress production time, scale variants and free the team for the thinking that moves the needle.
Ashish GautamI lead the creative for a GCC HR-tech leader — bilingual, always-on, at scale.
At Bayzat — the region's HR, payroll, insurance & benefits platform — I run brand, social and paid creative across UAE & KSA, in English and Arabic. High-volume, on-brand output powered by an AI content engine I built.
Brand & social system
A scalable visual system feeding a high-volume, always-on social and paid engine.
Bilingual creative
English & Saudi-dialect Arabic — culturally right, never a copy-paste translation.
AI content engine
Custom AI workflows that multiply output while holding brand and dialect quality.
Ashish GautamHigh-volume creative that performs.
Ashish GautamCreative aimed at the region's best-known employers.
My work speaks to decision-makers at leading GCC companies — the household names that run their people operations on Bayzat.
Ashish GautamAlways-on creative, two languages.
Paid & social
High-tempo creative across Meta, TikTok, LinkedIn, Snap & YouTube — built to test.
English & Arabic
Saudi-dialect Arabic and English creative, designed for each market — not translated.
Brand & motion
Brand system, motion graphics and short-form video for social-first storytelling.
Landing & web
Campaign landing pages and web sections that convert paid traffic into demos.
Lifecycle & email
On-brand email & in-app creative across nurture and product moments.
AI content engine
Prompt systems & automations that scale output while holding quality.
Ashish GautamProduct, brand & campaign creative.
BrandHomepage hero & device suite
ProductCore HR platform
CampaignFinance automation
ProductPayroll & WPS
CampaignRecruitment / ATS
LaunchBayzat AI launchAshish GautamLanding pages that convert paid traffic.
Ashish GautamReal paid social — English & Arabic, UAE & KSA.
Live ad creative I designed for Meta, LinkedIn & Snap across both markets and both languages.
Ashish GautamBrand films & campaign video — EN & AR.
Video I directed & produced for Bayzat across both languages — click any thumbnail to watch on YouTube.
Ashish GautamTwo markets live.
Built for six.
Creative designed for the region's markets and languages — English & Saudi-dialect Arabic today, with the wider GCC & Egypt as the growth map. Every campaign is built for each market, never translated after the fact.
Ashish GautamVolume, quality and two languages — at once.
An always-on social calendar outpaced a lean design team.
Built an AI-assisted content engine + templated system — 4.2× output at the same headcount, quality held.
Arabic creative kept reading as translated, not native.
Created Saudi-dialect prompt systems & design rules so Arabic ships native-first — 70% faster bilingual production.
Multiple products & markets pulled the brand in different directions.
Shipped a single scalable design system so every product and region stays unmistakably Bayzat.
Ashish GautamAn AI content
engine I built.
I built Bayzat's AI creative workflows with Claude — prompt systems for English & Saudi-dialect Arabic, automated resizing and variant generation, and design ops that let a lean team ship like a big one.
Ashish GautamThank you.
I love building brands people actually remember — and Kayana looks like a great one to build next. Let's talk.